But Brooklyn, the seventh most valuable franchise in the NBA, can't afford to keep coming up short of sky-high expectations. Sponsors don't like to be associated with franchises that fail to live up to the hype, said longtime sports marketing executive"It's not good for the image of the team – subsequently, it's not good for a sponsor," said Ponturo, the former vice president of global sports and entertainment marketing at Anheuser-Busch.
One of the executives described the Nets as"besieged by noise – the distractions, controversy, miscommunication" during Irving's absence. It eventually led to their demise. Now the Nets are stuck with the talented but troubled Simmons, who is owed about $112 million over the next three years, including $35 million next season. It's unclear when the former All-Star will make his Nets debut. Simmons suffered a back injury and isThe Simmons situation"only creates more noise and distractions for the franchise," the executive said.The Nets face other potentially costly roster issues this offseason, as well.
For the 2021-22 season, the team's estimated tax bill exceeded $90 million, second behind the Golden State Warriors' tab, according to, a website that tracks sports deals. That's slightly higher than the previous season's bill.
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