Peloton Seeking Buyers for Stake of About 20% of Company

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Peloton is said to be seeking to sell a stake of about 20% as part of a push to turn the fitness company around

David Paul Morris—Bloomberg/Getty Imageseloton Interactive Inc. is seeking to sell a stake of about 20% as part of a push to turn around the embattled fitness company, according to a person familiar with the situation.

Peloton, based in New York, declined to comment on the potential sale, which was previously reported by the Wall Street Journal.

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I guess I don't ' get' peloton. Like why would I spend 4k on a fake bike with fake scenery when I could spend $800 on a real bike and actually ride through the countryside for real?

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