Cannes Market to Put Cinema’s COVID Rebound to the Test

Film Festival, which kicks off on Wednesday and unspools through May 28, feels like a return to Cinema .

After two years of COVID pandemic-era lockdowns, virtual filmmaking and masked and socially-distant mini-events , themovie business is hungering for the splashy combo of red carpet glitz, Cote d’Azur glamor and the ca-ching of late-night bidding wars for this year’s festival break-outs. “It’s something a lot of professionals, especially from the independent industry, have missed, the physical events, the accelerator of business that comes through the physical markets,” says co-executive director Guillaume Esmiol, who takes over as the sole boss of the Cannes film market next year, replacing the retiring Jerome Paillard. “Everyone will have access to our online platform, but fewer than 10 percent of the participants this year will be virtual.

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