'Trillion-dollar market': Fashion and beauty innovators see opportunities in inclusion

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There is a growing movement in the fashion and beauty industry to develop products for and with people with disabilities, recognising a virtually untapped trillion-dollar customer market.

"The spending power of disabled people worldwide is 1.2 trillion dollars so it makes sense for a business to be inclusive.Zebedee was started in the UK by two sisters-in-law both with experience in modelling and disability support. The agency represents some famous talents including British Down Syndrome model Ellie Goldstein.'One step forward and one or two back'

"We're not sure why they're struggling with inclusivity in fashion shows, to be honest," Ms Johnson said. "The Australian market is quite unique in that we have the NDIS, a lot of other countries don't have a similar funding model," Ms Clegg said. Some of the design features include shorter backs on jackets so extra fabric doesn't bunch up between the wearer and the wheelchair, fully zippable sleeves and sides on tops, poncho-style opening on jackets, carry bags and the absence of itchy tags.

"It was actually through meeting JAM-the-Label that I realised that adaptive fashion was becoming quite a large part of the industry and realising that this was actually a really good option for me."

 

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A trillion dollar market? That's almost as much as Australia's GDP.

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