As traditional glossy print magazines continue to struggle, there seems to be no end to how execs will try to diversify their businesses to make up for tumbling advertising revenues.
There have been lipsticks, perfumes, furniture, wine, fashion collaborations, subscriptions boxes, coffee — and let’s not forget the trusty branded tote bag.Cue Lagardère Group, the Paris-based company behind the Elle brand, which is planning on opening an Elle-branded boutique hotel in the French capital and another hotel in Mexico.
First up, Maison Elle will open its doors in the fall in partnership with Studio V, who will own and operate the hotel under the guidance of hotelier Pascal Donat, president of French hospitality group, Valotel. The property, located in the 17th district of Paris near the Arc de Triomphe will offer 25 guest rooms and suites, as well as a spa.
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