Analysis-Buy Now Pay Later business model faces test as rates rise

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The sector faces a reckoning as the circumstances which fuelled its explosive growth are coming to an end.

Buy Now Pay Later firms have created one of the fastest-growing segments in consumer finance, with transaction volumes hitting $120 billion in 2021 up from just $33 billion in 2019, according to GlobalData.

But the sector faces a reckoning as the circumstances which fuelled its explosive growth are coming to an end, with consumers cutting spending and rising interest rates pushing up BNPL firms' funding costs, squeezing their margins. Graphic: Buy Now Pay Later stocks - https://fingfx.thomsonreuters.com/gfx/mkt/lbvgndaaxpq/Buy%20Now%20Pay%20Later%20versus%20Nasdaq.PNG

“Most Buy Now Pay Later providers don't have access to deposits, they generally aren't financial institutions," said Jordan McKee, principal research analyst at 451 Research."There are certainly a few exceptions to that. But generally they need to borrow these funds to lend out and as interest rates associated with borrowing those funds increase ... it's costing them more money to extend money out to consumers and that puts pressure on their margins.

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