around 92% for the week ended May 29, according to IRI data, around normal levels. The data doesn’t isolate for tampons alone.
P&G, which makes brands including Tampax and Always, has a near-50% market share in menstrual-care supplies in the US. The company is “working hard to ramp up production to meet the increased demand for our products”, a spokesperson said in an emailed statement on Friday. Edgewell, the company behind brands like Playtex and o.b., cited surges of the Covid-19 omicron variant as a cause for any diminished inventory.
“We have been operating our manufacturing facilities around the clock to build back inventory and anticipate returning to normal levels in the coming weeks,” a spokesperson for Edgewell said in an email. The reported shortages are the latest blow for consumers for whom the products are essential: The average cost of a box of tampons rose 9.8% in the year through May 28, according to NielsenIQ, and 8.3% for a box of pads. Such increases can be especially difficult for poor or low-income consumers, many of whom already struggled to afford such products.
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