As Singapore and the rest of the world drink more champagne, can the sparkling industry keep up?

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Various factors – like the pandemic, supply chain issues, bad weather and massive demand – are at play in creating a champagne shortage. We ask local wine merchants how they keep up with the rising demand.

Champagne sales are exploding. After a COVID-induced slump in 2020, the champagne industry is rejoicing and looking towards a brighter future.

At Angra Wines, importers of champagne Billecart Salmon, managing director Giacomo Pallesi is feeling the pinch."The demand for champagne is higher than ever, and the winery offered us 20 per cent less than what we purchased last year," said Pallesi.He is turning away new trade clients as he tries to keep up with the needs of Billecart Salmon’s loyal customers. Even in that, he does not have enough bottles to meet the buoyant demand.

The market leader, Moet Hennessy group with Krug, Ruinart, and Veuve Cliquot, among others in their portfolio, issued a statement suggesting they can keep up with the demand with their diversified portfolio of champagnes. However, the market predicts shortages across the board as the year rolls on.NO OVERNIGHT SOLUTIONS IN SIGHT

"I know that the majority of the big houses don't have anything to sell, but we still have stock in Singapore," Asia export manager Gregoire Piochon said."It is an opportunity for small houses to be part of a big project."

 

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Champagne and caviar are for the sissies.

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