American Eagle Outfitters to Exit China Market

  • 📰 wwd
  • ⏱ Reading Time:
  • 45 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 68%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

American Eagle Outfitters has officially closed its Tmall store, prompting speculation that the brand is exiting the Chinese market.

operated by Tmall has been retired. This exit does not impact the [Hong Kong] operations, which are an important part of our [Asian Pacific region] growth strategy.”

AEO entered the Asian market with the American Eagle brand. It opened a store in Hong Kong in 2011. In May of the same year, the brand opened an Asian flagship store in Shanghai, followed by stores in Beijing, with Dickson Concepts as its local retail partner.In 2014, the company launched an official Tmall flagship store featuring American Eagle and its sister brand Aerie. With a focus on online, the retailer slowly shrunk its offline retail presence.

Known for its denim and accessible casual wear products, the American retailer has shifted its focus onto the Indian market this year, with plans to open 50 stores in partnership with Aditya Birla Fashion and Retail.Joining the likes of Urban Outfitters, Topshop, Asos and New Look that left the Chinese market in recent years, AEO’s potential exit is further evidence that the Chinese market is becoming increasingly tough.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

China warns Bitcoin could ‘go to zero’ after crypto market crashAmid uncertainty that has engulfed the cryptocurrency market after an extended period of bearishness, during which its flagship asset, Bitcoin... Continue reading Good thing China only has that one spokesperson 关于零熵科技的Omega,关联在Uniswap的【惠极通】即将上线,此公链是区块链新技术吗?对此您怎么看?
Source: CryptoPanicCom - 🏆 563. / 51 Read more »