Soccer club FC Barcelona selling TV rights stake to U.S. investment firm Sixth Street

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American investors keep pushing deeper into European soccer.

to sell up to 25% of its TV rights, plus nearly 50% of its merchandising business, in an effort to shore up its finances.

Sixth Street, which declined comment via a spokesperson, has been very active in the pro sports space. It recently purchased a 20% stake in the NBA's San Antonio Spurs, agreed to invest $380 million into Real Madrid for a 30% stake in future stadium revenue and bought a majority stake in sports and entertainment group Legends alongside affiliates of the New York Yankees and Dallas Cowboys.The agreement does not apply to streaming, and it's unclear if the club is in talks to sell the remaining 15% of its TV rights that Sixth Street isn't purchasing.

 

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