For as long as she can remember, Diarrha N’Diaye-Mbaye has loved all things beauty. She would spend her childhood days at her mother’s braiding salon in her native city, Harlem, New York. Yet, beauty was much more than a business, it represented N’Diaye-Mbaye’s family’s “language and livelihood.” N’Diaye-Mbaye explains, “If I wasn’t at the babysitter’s, I was at the shop [Aminata African Hair Braiding] with my mother.
hich focuses on tinted concealers, darker-toned foundations, lip treatment oil, uniquely designed facial brushes, and more. é to be a celebration and safe space for Black women to have fun with beauty – something she says this community doesn’t always have the permission to do. “With serious runway makeup, women get the very ‘I’m fierce’ Tyra Banks approach to beauty. I’m very much like the girl next door.”N’Diaye-Mbaye is telling a story through her brand. A story that historically has excluded darker skin tones as the main character. But she’s writing a new narrative.