Flora Aims To Cultivate Sustainable Cannabis Business In Colombia

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Flora Growth CEO Luis Merchan Merchan is planting his hopes for sustainable cannabis business in the hillsides of Bucaramanga, Colombia, where the plant has been grown for generations.

“Where you select your cultivation site matters. We selected a site in Bucaramanga about 4500 feet above sea level, where we’re growing it outdoors using very little electricity, growing the plant in natural conditions where it has frankly been grown for hundreds of years.”

Merchan also noted that in Colombia, where “a majority of skilled labor and cultivators” were forced to grow cannabis in previous decades , the country’s government is “making a meaningful effort to make sure the cannabis industry will be an engine of economic growth.”

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