The eastern suburbs experiment: Grocery innovation’s new test market

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Sydney’s eastern suburbs have become an experimental playground of new services that don’t exist anywhere else in Australia | hijessicayun

have been jostling for attention from eastern suburbs residents in recent months with ambitious promises of grocery deliveries in 10 minutes or less, luxury products in high-end store fit-outs, and a proposed ‘drive-thru’ supermarket.

The area is also intensely populated: Elizabeth Bay claims the title of Australia’s highest-density suburb, with more than 20,000 residents per square kilometre. It’s double that of central Sydney’s Haymarket , and quadruple Parramatta’s population of just fewer than 4000 per square kilometre. “That flexibility of just being able to say ‘I need something now, within 30 minutes’ probably sits quite well with our electorate,” she said.

Brian Walker, CEO of consultancy firm Retail Doctor, echoed the view that the offerings appealed to high net worth individuals in dense urban areas. But fast grocery delivery start-ups now have a “bit of a David and Goliath battle” on their hands, says Walker, noting the ‘newest’ entrant Woolworths – a $43.5 billion juggernaut – has the size and scale to swallow any sunk costs.

 

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hijessicayun These services put more strain and pressure on min wage slaves...Think about that before you engage!!

hijessicayun I think they get a different sort of bag delivered.

hijessicayun Delivery of groceries not what came to mind first.

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