Vancouver an 'important market' for Italian luxury brand Gucci

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Vancouver an \u0027important market\u0027 for Italian luxury brand Gucci, Susan Chokachi, the president and CEO of Gucci Americas, says.

Seventeen years later, the Italian luxury fashion brand is reopening that original location at 900 West Georgia St. following a renovation and expansion that sees the boutique footprint ring in an impressive 10,000 square feet. During the renovation process, the brand had been operating out of a temporary boutique on Thurlow St.

“The Canadian market has grown as an important market for Gucci,” Chokachi said via email. “The new space represents the brand’s latest design expression, showcasing the elegant and contemporary eclecticism that characterizes Gucci.” Gucci has reopened its Vancouver boutique at the Fairmont Hotel Vancouver following a renovation and expansion.“We are excited to share that the new store will feature the full range of our collection designed by Gucci Creative Director Alessandro Michele, including the debut of men’s ready-to-wear in Vancouver and a strong assortment of luggage and travel pieces, speaking to the store’s location within the iconic Fairmont Hotel,” Chokachi says of the selection.

Expansion plans have been in play for the brand in Vancouver since before 2020, according to Chokachi. But the pandemic’s arrival provided the luxury brand with the opportunity to further push the expansion and overhaul.

 

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