harder to produce and market Filipino movies due to the restrictions in place that affect the film producers, movie theater operators, and patrons. And in spite of the recent reopening of cinemas in the country, many are still hesitant to watch films inside movie theaters due to the long stay inside the enclosed venue.
This challenge is compounded by the existing decline of movie ticket sales in the country due to the various online platforms that evolving technology made available. “We have nursed back many businesses and establishments back to life in the last few years. And as we do so, we should not forget the movie industry and the thousands in its employ who have been so badly hit by the pandemic.
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