Spotlight: Travis Fleetwood, co-founder of Ghost Drops, on moving from the legacy to legal market

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'We needed a hype strain in Canada, something that checks all the boxes, and I think First Class Funk is that strain,' says Travis Fleetwood, co-founder and creative director of GhostDrops_ — via TheGrowthOp cannabiscommunity medicalcannabis

house a collection of legacy brands under the Ghost Drops umbrella as they enter the legal market.

There were a lot of award-winning competitions that were happening in Canada, but no one had any access to the stuff that was winning. So for us, it was about being able to create a network where you can get their offerings and putting a spotlight on the people laying the groundwork and building a community around the company. That was pretty much it.Article contentWe could go in and set up a bunch of growers but there’s just no need to, there already needs to be consolidation on that side.

I think now everyone’s starting to learn how [the legal industry] operates and not everyone’s a guinea pig anymore, even with the government standards. They laid out a bunch of laws and no one knew how it would go. So I think everyone’s just finding their footing now and it’s off to the races.Article contentIt was always in the plans, it’s always been in the vision, it was just about when to turn the key.

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