from its core social media product to offerings in virtual reality in 2021. It also follows difficult earnings from other tech firms including Snap, Twitter and Netflix, as fears of a recession grow.
Meta’s earnings further underscored an inflation-induced slowdown in the digital ad industry, which has been booming for decades as companies tapped the power of the internet to reach consumers. Tech firms are also struggling to maintain booming growth seen during the pandemic, which bolstered online activity as more people quarantined at home.
“Apple’s iOS privacy changes mean that Meta has lost some of the rich data tracking that powers its ad business,” said Tom Johnson, global chief digital officer at market analysis firm Mindshare Worldwide. “It will be hoping that its efforts to create a more frictionless commerce experience on the platform will compensate for this over time.”
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