Bike sharing company renames 350 vehicles following 'riding' language blip

  • 📰 thejournal_ie
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 50%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

A bike-sharing company has changed its bikes' names after complaints about users being described as 'riding' the female-named vehicles

Image: Sam Boal via Rolling News Image: Sam Boal via Rolling News A BIKE SHARING company has changed the names of a large fleet of its vehicles following complaints surrounding the use of female names to identify bicycles in conjunction with the phrase “riding” on their app.

App users are notified of the name of the bike they are travelling on throughout the duration of their journey as well as the cost. Speaking to The Journal, Moby’s spokesperson said that the company’s previous naming system is one that has been adopted by bike sharing companies across the UK and Europe to personalise the consumer experience and facilitate easier customer service reporting.He said: “In the same way the Irish Navy has vessels named Ciara, Roisin and Niamh and Aer Lingus has planes named Brigid and Ailbhe, we also used Irish-sounding names such as Maeve.

“Unfortunately a sexualised or slang interpretation of ‘to ride’, was immediately seized upon and caused outrage on Twitter,” he said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 32. in NG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

This used to be considered 'silly season' stuff but it's become a year-round thing with the perpetually offended!

No craic

Is there a green minister with vested interest

Breaking: Moby is going to change its name after outrage on Twitter about Moby Dicks.

Woke

Aisling is full of seamen

FFS

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines