The success of any organization – its creativity, productivity, and effectiveness – hinges on the strength of the relationships of its members
The anthropologist discovered that the reps spent more time with each other than with customers. They’d gather in common areas like the local parts warehouse or around the coffee pot and swap stories from the field. An old model company manager would have viewed the time spent socializing as a “gap” to be eliminated for higher productivity, but the anthropologist saw the exact opposite.
The success of any organization or team – its creativity, productivity, and effectiveness – hinges on the strength of the relationships of its members. Every work group has potentially two positive outcomes:2) growing the social capital of team members. The “war stories” and insights that employees share informally build trust and nurture relationships, which in turn fosters a more creative, successful, and engaged workforce.