Samsung unveils new foldable smartphones, seeking keep lead in growing market

SEOUL : Samsung Electronics unveiled its latest high-end foldable smartphones on Wednesday, keeping prices at the same level as last year's in a bid to cement its leadership in an expanding niche market.

"We've successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide," said TM Roh, president and head of mobile experience at Samsung Electronics. Counterpoint Research forecast global shipments of foldable smartphones to grow to 16 million units this year, just 1.2 per cent of the 1.36 billion smartphone shipments forecast, but a jump from 9 million foldables shipped last year.

Samsung held a 62 per cent market share in foldable smartphones in the first half of 2022, followed by Huawei at 16 per cent and Oppo at 3 per cent. Counterpoint forecast Samsung's share in the second half will be around 80 per cent after the new releases.

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