She used social media and an e-book to market her company and generate sales.In March 2020,saw local Los Angeles businesses suffer through COVID-19 lockdowns and wanted to help.
As a result of publishing her e-book, Ronquillo-Morgan landed three recurring client contracts that have booked $19,000 in revenue, according to documents verified by Insider. "The stay-at-home orders meant that people were scrolling on social media a lot more, watching more ads, and buying more courses and programs online," she said, adding that she knew an informational e-book would be in line with what people were looking for.
"This is part of my sales funnel," she said, adding that she had"a series of steps that convert strangers into leads, and leads into clients." To most effectively create this sales funnel, it's important that the e-book is extremely specific, Ronquillo-Morgan said. For the best conversion results, the e-book should be"short, highly actionable, and focused on a single topic," she said.Though the e-book and other social-media outreach are great ways to attract customers, it's important that she doesn't give away too much for free, Ronquillo-Morgan said. That way, readers are left wanting more and then hire her.
一位Z世代创始人用一本电子书来宣传她的一个副业，净收入1.9万美元
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