New agreement between Juneau and cruise industry marks big shift from past lawsuit

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All of the major cruise lines that visit Juneau have signed an agreement with the city — the first of its kind in Alaska. Juneau Tourism Manager Alexandra Pierce said it 'was kind of the grab bag of issues' raised by the city’s Visitor Industry Task Force.

“And then people just got around the table and just started talking more,” Reeve said. “I would far rather have conversations and come to collaborative solutions this way than through anything like a lawsuit or a regulation or a law. I’d rather just have a conversation and make sure that we are following the will of the community.”

The city also has some leverage. It owns two of the four cruise ship docks in town, but it hasn’t historically taken an active role in how they’re scheduled. “In the past, the city’s been a little bit more reactive to that information,” Pierce said. “And now we just want a bit more of a say in the process — we want to be a little bit more engaged with how our assets are being scheduled.”

Pierce said this agreement complements other longstanding relationships and programs in Juneau. For example, she said Cruise Line Agencies of Alaska will still handle logistics and scheduling for the cruise lines. And Tourism Best Management Practices, the industry’s voluntary program for fielding and responding to community complaints, will continue.

“You know, all of these different organizations and programs work together in concert to manage tourism in our community,” Pierce said. “And this is just another effort and another tool … and direct with the cruise lines as opposed to through a third party of some sort.”Jeremy HsiehI dig into questions about the forces and institutions that shape Juneau, big and small, delightful and outrageous.

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