Annaoliva and Vanessa Durigon, founders of Shapemoda: 'The same pair of trousers will not fit every woman. Hip size, bottom-size and leg size all need to be factored in'Two Italian sisters are bringing their nation’s bella figura style to trouser bottoms and legs, so that no matter your shape you’ll look sleek and confident – perfect professional attire for the return to the office.
Annaoliva and Vanessa review their designs, first sketching in pencil and then uploading them to a specific digital programme In Ireland they found that most women have an hourglass body shape, with 42 per cent of those surveyed having hips and shoulders that are in proportion, a visible waist and curvy-shaped legs. The second-most typical form was apple-shaped women, with a fuller tummy, slim legs and a small bottom. The third-most typical form was pear-shaped, women with a small waist and curved hips. Women with what they describe as a candle-shape have shoulders, waist and hips of the same dimension.
Shapemoda does away with this frustration. “Ideally, when you go to a shop you should be able to find 10 items of clothing that you like, and from those select the ones you want to buy. But when it comes to trousers only two or three of these garments will fit your silhouette, even though they are all listed as being the same size.
The trousers come in a variety of colours and the sisters have extended the range to include jackets. Not alone does each garment fit well: these Italian-made wardrobe staples make the return to the office that little bit easier, offering sharp dressed, form-fitting but comfortable workwear. “We developed our Pantaleggings because we could see that during the pandemic people had been in tracksuits and leggings for two years, and we wanted to design something fancy enough to carry them through to work and a night out too,” Vanessa explains.