If there's a relative or friend that you trust, you can ask them what life insurance company they use. This is often a reliable way to pick a provider because the parties you will be speaking to don't have a vested interest in directing you to an individual provider. Instead, they can provide a full picture of the company . They can also provide you with an honest opinion about whether it's worth pursuing yourself.
Once you know what kind of policy you want and how much coverage you need, then you can shop around and compare providers online. But read the fine print. Don't just compare coverage amounts or costs. Make sure you're doing an accurate, apples-to-apples comparison by measuring the benefits of each individual provider. For example, if you have a quote from one company for a term policy make sure you're getting a quote from another provider for the same type of coverage.
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