Spamming for ransom: The dubious business of black hat SEO marketing

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Identifying who launched a backlink spamming operation is one thing. Holding these actors accountable for the aggravation and the trouble is another. Read this investigative report by Gemma Mendoza.

Dubious sites spamming PH news groups traced to Swedish black hat SEO operator

We sought the side of Genmar and The Globe by emailing through their published email addresses. We also asked if they would be willing to remove at no cost the unwanted backlinks to the websites of Rappler and the other Philippine news websites. We have yet to receive a response to our questions and will update this story once we do.

ABUSING BLOGSPOT. Backlink data revealed numerous blogspot accounts which linked to the infrastructure owned by The Globe.

In the case of Rappler, the bill could be an astounding $51,804 for 1,439 backlinks. For Philstar, it’s $45,216 for 1,256 backlinks. Finally, for ABS-CBN News, it would be $31,212 for 867 unwanted backlinks. At those prices, if all of the backlinks targeting the three Philippine news websites are taken into consideration, black hat operators could be holding the traffic of the news websites hostage for a price tag that could range from hundreds of thousands to over a million dollars.

 

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