WATCH | Faith, fabric and fashion: SA’s style king David Tlale on business of luxury

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For nearly 30 years, David Tlale has been creating experiences for customers. Now he's taking a step into sportswear.

His signature can be seen in every corner, especially on the walls of his office. Lined with framed snapshots of past collections, portraits that include his late mother Joyce Tlale, as well as his iconic black and gold throne he has sat on for the past 13 years.

Tlale’s imagination has not waned throughout the years. Something to be witnessed in his creation of a multi-sleeved waistcoat whose concept was the work of Tlale’s own muse — his faith.“As a creative or as an artist, it's a constant journey. You never cease creating and you never cease to be inspired. You know exactly what your creative spirit wants and it's like breathing and what makes us breathe. All the boxes are ticked,” he says.

The garment represents the hard work and creativity that go into the many looks that leave the halls of Tlale’s studio. From the prints created in collaboration with Sir Abner, to the carefully considered sewing skills of his team that has been with him through the years.It is especially vital for a brand like his to continue making its mark as the South African consumer falls deeper in love with the world of high-end products.

“Opening the four stores during the pandemic was one of the most daunting things we could do, but I know that if we did not do that, I don't think we would be here,” says Tlale, who took the leap of faith seeking a fashion miracle.“It redirected my vision so I could focus on what I have at home.”

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