Patagonia founder gives company away in climate bid

Mr Chouinard could have sold the brand, valued at €3 billion according to The New York Times, or taken it public.

Founded almost 50 years ago, Patagonia quickly became committed to conserving nature, by carefully choosing its raw materials and donating 1% of its sales each year to environmental NGOs.All of Patagonia's non-voting shares have been transferred to a non-profit dedicated to fighting against climate change and for nature protection and conservation, with company profits also to be donated.

"I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel."

🙌🙌

Dude done good.

Amazon Jeff Bezos Earth Fund, is part of the billionaire's commitment to spend $10 billion on fighting climate change this decade...God bless American billionaires....

How's his cousin for new season white turnip?

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