Through McIntosh’s leadership, it is clear that Sheets & Giggles has vastly exceeded his initial expectations. Despite completely blowing his fledgling measure of success out of the water, his one recommendation to fellow entrepreneurs is to revisit their initial goals throughout their careers.
“All you can do is map out your game theory matrix and choose your dominant strategies and put your company in the best position, no matter what the outside factors are.” Long-term goals can help define what it means to be successful, whether it’s to make a ton of money, increase profitability, educate people, or change the world for the better. The underlying definition of success will cut through the noise and hype and can form the enduring identity of your company, such as branding and customer base.
encapsulate the value which McIntosh has used. He states that hiring good people, who are A Players, will exceed the returns from simply investing in software or technology. People will be able to adapt and learn in ways that inanimate assets cannot. Software can be a great tool to analyze trends and customer habits, generating useful data. However, data can be replicated, making it difficult to stand out in a field of rigid, unimaginative competitors.
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