PH now 7th largest franchise market in the world

Pascual said the country’s retail and service franchises shared 7.8 percent to the gross domestic product and created 2 million direct and indirect jobs.

The Philippine Franchise Association expects the local franchising sector to be the 5th biggest in the world in the next five years. “The non-food service and retail subsectors each serve close to one-third of franchise brands in the country―service accounts for 29 percent of franchise brands in the Philippines, and retail, for 28 percent,” he said.

“Pandemic or not, the Philippine food service sector is growing as demand for convenience grows. The liberalized retail trade landscape and, to some extent, the reduction of import duties have contributed to the growth of the food service sector,” Pascual said.

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‘Healthy business climate’: DTI chief explains why PHL is best place to build a franchise - BusinessMirrorTrade Secretary Alfredo E. Pascual is encouraging investors to set up franchises in the Philippines because of its “healthy” business climate. “The Philippines is the largest franchise market in the world, contributing 7.8 percent to our country’s gross domestic product [GDP] and creating 2 million direct and indirect jobs,” the Trade chief said in a
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