J&J Says New Band-Aid and Tylenol Company to Be Named Kenvue

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Johnson & Johnson said the new company that will house its baby-powder, Band-Aid and Tylenol products will be known as Kenvue

for the planned stand-alone company that will house some of the most famous brands in consumer health, including Band-Aid bandages and Tylenol medicines.

The company has yet to disclose additional details, including what form the separation will take and the location of the new company’s headquarters. Sales of the consumer products have been growing more slowly than J&J’s larger pharmaceutical business. They face challenges from lower-cost store brands, as well as heightened scrutiny of product ingredients and safety by consumers., switching instead to cornstarch, after the company was hit with thousands of lawsuits alleging talc powder caused cancer in users. J&J has denied those allegations and said its talc powders are safe.

The new logo has the word Kenvue in white lettering against a green backdrop. It also features a stylized letter “K” incorporating what looks like a sideways heart.

 

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