Companies pull Twitter ad campaigns appearing next to child pornography accounts

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Companies are pulling their ad services from Twitter after tweets soliciting child pornography appeared alongside their marketing campaigns on the social media platform.

Research from cybersecurity group Ghost Data found that more than 30 advertisers, including Cole Haan, Ecolab, Mazda, Walt Disney Company, the Coca-Cola Company, and a children’s hospital, had promotions appearing on profile pages of Twitter accounts posting exploitative material, according to a Reuters review.

Another example included a tweet from a user looking for “Yung girls ONLY, NO Boys” placed right above a promotional tweet from Scottish Rite Children’s Hospital. Disney reportedly called the content"reprehensible.” A spokesperson noted Disney would be"doubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring."

 

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