Willis’ partnership with Deepcake allows for to create “digital twins” of the actor, and to use his face and likeness in future projects without Willis having to appear on set or be involved in any of the production aspects.
For Willis, this isn’t the first time that the star has collaborated on a deepfake project, as he and Deepcake worked together previously for a. In a statement found on Deepcake’s website, Willis thanked the team behind the technology, and praised how the phone commercial came out at the time. “I liked the precision with which my character turned out,” said Willis. “It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work, and participate in the filming. It’s a very new and interesting experience, and I thank our entire team.