Rappler+ Briefing: The dubious business of black hat SEO marketing

  • 📰 rapplerdotcom
  • ⏱ Reading Time:
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  • 2 min. at publisher
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  • News: 8%
  • Publisher: 86%

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Black hat SEO has been used to attack news organizations online. What happens when a website comes under attack using this tactic? How can it affect news consumers? Sign up for Rappler+ to join the discussion on October 13, 5:30 pm (Manila time):

, a black hat digital marketing technique that involves flooding a website with fake visits coming from fake referrer URLs.

How do black hat SEO operators sabotage news organizations like Rappler? What happens when a website gets under attack using this tactic? What does it mean to regular readers and news consumers?

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