Southwest hopes to lure businesses with new referral program - Phoenix Business Journal

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Southwest Airlines launched a new referral program aimed at attracting new business clients as travel demand continues to recover.

travel managers. Southwest has started its referral program at a time when companies are continuing to resume traveling and preparing their 2023 travel budgets.Dave Harvey

According to the federal filing, managed business revenue trends improved in September compared to August. However, managed business revenue in July and August remained down 26% and 32%, respectively, compared to 2019 levels. In the latest survey of travel managers conducted by the Global Business Travel Association, 86% of respondents said their companies are allowing some or more domestic business travel as of October. Of those whose companies have not resumed traveling yet, 69% said their companies intend to start doing so by the end of the year.

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