Beginning Monday, KFC is adding wraps to its menus at select Atlanta-area restaurants for a limited time. Fans have been demanding the company bring back the items previously called “KFC Twister Wraps” since they were pulled from menus in 2014.
One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way. Earlier this year, for example, KFC tested a new type of chicken nugget and also offered a plant-based fried chicken nugget alternative for a limited time. That launch “elevated the brand and boosted relevance,” David Gibbs, CEO of KFC’s parent company Yum Brands, said during a May call with analysts.
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