Business Maverick: Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’

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Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape”. This week, advertisers are beginning to demand details on how he plans to uphold the commitment.

A media buyer at one major ad agency, who declined to be named for fear of reprisal, said the agency would meet with Musk this week to ask how the Tesla chief executive plans to clamp down on misinformation on the social media platform.that spread a conspiracy theory about the attack against US House Speaker Nancy Pelosi’s husband, Paul.

Jason Calacanis, an angel investor and podcast host who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a “very productive day” of meetings with advertisers and marketers. Some clients have already begun to pause ad spending on Twitter this week, said the second media buyer, who declined to name the advertisers as the source was not authorised to do so.

 

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