Shoppers vote with their wallets and they overwhelmingly support small businesses operated by their neighbors and friends. Some 79% agreed that small businesses are essential to their communities.is a moment for all of us to show small businesses how much they matter to us and to help bolster local economies,” said Brett Sussman, vice president and head of sales & marketing, Kabbage from American Express.
Despite negative economic headwinds, with some 66% of those surveyed scaling back holiday shopping this year and consumers expecting to pay more in independent specialty shops, that isn’t holding them back. Some 86% of consumers said they were likely to shop small this holiday season versus just 13% who likely won’t make it.
A strong holiday 2022 will make a real difference for small businesses. The SBOs surveyed reported nearly one-fourth of their annual revenues are made between Black Friday through New Year’s Eve. They’ve also struggled with ongoing difficulties in hiring and retaining optimum staffing levels, critical to providing the enhanced customer service that sets independent retailers apart from big retailers.
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