Viktoria Kulakova's small business was out of operation for more than two months, while she grappled with the daily task of surviving Russia's occupation of her hometown.operated out of a warehouse in Nova Kakhovka — a small, strategically-significant city in the Kherson region of Ukraine.Her warehouse was shuttered while she and a co-founder, Pavlo Yarmii, worked to support their community by buying food from struggling farmers and distributing it to vulnerable citizens.
The pair, along with Oleksiy Chirkov, who has since left the company, co-founded It's Craft in the Spring of 2020. It's an online store which aims to support small-scale manufacturers producing traditional Ukrainian products. "We were worried about how that could turn out," said Viktoria,"because we were clearly pro-Ukrainian activists."
Viktoria told Insider:"We only left when it was absolutely necessary and we couldn't delay any further due to the very real threats to our freedom and our lives."