Today, carmakers offer subscriptions for automatic high beams, remote start, and other functions. How would you feel about paying $5 each month for the ability to lock and unlock your car from a distance through an app? What about a $25-per-month charge for advanced cruise control or $10 to access heated seats? What if those charges continued long after your car was paid off?
As vehicles become increasingly connected to the internet, car companies aim to rake in billions by having customers pay monthly or annual subscriptions to access certain features. Not content with the relatively low-margin business of building andBut unlike with Netflix, you won't be able to use your ex-girlfriend's uncle's login in your newFor automakers, the advantage of this model is clear.
This approach can also allow carmakers to streamline manufacturing by building cars to more uniform specifications, Mark Wakefield, who runs the automotive and industrial practice at the consulting firm AlixPartners, told Insider. Down the line, owners can add on the features they want à la carte. around a decade ago and are now entering the mainstream.
Guess this is how they overcome not making cars that fail on purpose over time. Just make a good car. And I’ll jump on board any car company that actively tells consumers they won’t pull this crap.
Mercedes is charging a $1200 subscription fee on their EV for more power.
Soon the car companies will have subscription fees for wheels.
Stop buying those cars.
That's bad, mmmkay...
So automakers are resorting to the internet/entertainment industry model of thievery...I mean profit making. 🙄 At this point I think it's better to hold on to an old car than buy a new one.
And people wonder why, in general, Gov is needed and regulations exist.
Not a fan. Cheap money grab!!
Directly above this post in my TL
Or, how to manufacture antipathy and burn brand equity in one easy step.