National Retail Federation Senior Director for Industry and Consumer Insights Katherine Cullen discusses expectations for the Christmas holiday shopping season.While Black Friday is routinely the busiest shopping day in the United States, and Cyber Monday has people rushing to their computers, there’s another shopping holiday this weekend.The tradition was started in 2010 by American Express and has been co-sponsored bysince 2011.
In 2021, U.S. consumers shopping at small businesses and restaurants on Small Business Saturday spent an estimated $23.3 billion,
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