Tight market puts health companies' mission under the microscope

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In a tight funding market, companies must prove their strengths to investors and potential partners.

Despite Dan Trigub's career history at Uber and Lyft, the MedArrive CEO wants you to know his company is not a transportation business but an enabler of in-home care.In a tight funding market, it's critical for companies to prove their strengths and clearly communicate their limitations to investors and potential partners.

Executives and founders at seven health tech companies including Lyra Health, One Medical and Evernow are all working to emphasize that their companies are not as basic as mainstream narratives would have them seem.Several leaders focused on the fact that they aren't simply addressing a single health issue, such as menopause or mild mental illness, but a myriad of symptoms — and sometimes, a myriad of markets.

"This is not just about menopause — it's about women's health, full stop," said Evernow CEO Alicia Jackson.

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