How to make a hiring strategy for your small business

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Through Insider's first mentorship program for entrepreneurs, which was created in partnership with IndeedBusiness, Schrei worked with Judy Nam, Indeed's vice president of SMB marketing. Here's what the duo learned and implemented.

"How we build a team is going to impact the culture of the company and how it progresses," said Schrei, whose company is based in Austin, Texas."Now, every time we approach something, we're thinking long term."

Schrei is a thoughtful founder, but said that trait can become a hindrance when he has too many ideas. Nam's biggest role during the mentorship was helping him focus and establish a clear path forward. In turn, Nam gleaned insight from Schrei's experience to take back to her role at Indeed."Hans' thought process reinforced this notion of how important hiring is and how important our role is in helping small businesses hire," she said.At the beginning of the mentorship, Nam expected to jump straight into helping Schrei write job descriptions and interview questions. But they ended up using much of their time to think strategically about the organization.

Nam compared this part of hiring to building a sports team."You need players to have particular roles," she said."You want to give people expectations and help set them up for success. That starts with being clearer in the beginning about what you expect but then also creating that culture." As a young company, Wunderkeks also needs people who are comfortable with a lot of change, rather than needing stability."They're going to be super hungry and super excited about what they can build," Schrei said.

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