Since Jack Sinclair took over as CEO of Sprouts in the summer of 2019, he has talked about revamping the company’s marketing strategy. He quickly dropped the weekly paper flyers that were mailed to customers because they were too costly and said there would be more focus on digital ads.“We want to spend more. We want to invest in personalization and loyalty,” Sinclair said on the Nov. 8 call.
Even with spending more money, Sprouts executives said they are still trying to figure out how to turn its marketing dollars into increased revenue. “But there’s no panacea out there that says this is the perfect thing that we need to do to go drive traffic.”
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