JONATHAN AYACHE: The importance of a sustainable airline industry to the SA economy

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Despite many challenges Lift has done exceptionally well due in part to the flexibility offered to passengers

pre-Covid. Even at the lower levels this is still above manufacturing, agriculture and construction. directly and 1.5-million indirectly. The potential is even more evident when you consider that pre-Covid SA had only about 10-million international tourists each year. That is a fraction of the 80-million to 90-million tourists countries like Spain and France attract.

Following the closure of Comair at the end of May this year, ticket pricing has become highly topical. The narrative created has been that airlines still in operation are taking advantage of the reduced passenger seats available and are using it as an opportunity to take advantage of increased demand.

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