Zoe Saldana attends a premiere for the film Avatar: The Way of Water, at Dolby theatre in Los Angeles, California, US, December 12, 2022.Zoe Saldana attends a premiere for the film Avatar: The Way of Water, at Dolby theatre in Los Angeles, California, US, December 12, 2022.
While the numbers came in lower than projections, the global total ranked as the third-highest Hollywood opening of the COVID-19 pandemic, according to Comscore. Studios split ticket sales with theaters, and Cameron has said “The Way of Water” will need to make $2 billion just to break even. Disney has not disclosed the budget and marketing costs.
Tony Chambers, head of theatrical distribution at Disney, said he expected “The Way of Water” to bring in strong sales over the holiday period and said its performance should be judged after the New Year.
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