Bria Woods / San Antonio Report
Something clicked inside him, and in August, Sada became one of millions of Americans to quit their jobs in what has become known as theSada, a 2009 UTSA art graduate, launched Roots to Reality, his own bespoke sign painting business. He eschews the digital shortcuts of many modern sign companies, instead doing all his work by hand. “I felt alive, awake to this new direction,” he said.Nonprofit news is the future. Local news is the future.
Since starting his business, Sada said he has had a steady stream of clients. He has painted signs, windows, custom murals — even the side of a food truck. Roots to Reality’s first commission came courtesy of Eric Muchnick, president and CEO of Lou Jon Construction. Lou Jon was completing the DaVita South San Antonio Dialysis Center, and Muchnick did not like what the architect had planned for the space so he hired Sada to paint a mural instead.
“Felicia has supported my decisions since day one. She truly believes in my abilities and that’s very helpful,” he said.