While products like the Buffing Bar have created a buzz thanks to their efficacy and ultra-cool gender neutral vibe, Theraplush has created a stir as a viral sensation.“We had to actually pull down our Facebook and Instagram ads for Theraplush after they weresuccessful, with one going viral at over 350k views, and we realized we were going to sell out,” Kreighbaum shares. Over four thousand people signed up to be notified for Theraplush’s first restock, which sold out in a single hour.
“We went into a space that no one else was taking on, but there was an obvious customer need for these products,” Kreighbaum adds. They are both conscious consumers, dedicated to also being conscious creators, hence Theraplush’s refillable container . They also create reusable lockable pumps for their products.Kreighbaum explains: “We designed the Theraplush case primarily to protect the formula and help users incorporate it into their nighttime routine as the last step before bed — so, the best place for it to ‘live’ is on your bedside.
Including a detailed breakdown of ingredients is tablestakes today, but Soft Services takes it further with its Mass Index on its website.
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