How one mom solved a personal pain point by launching a successful business

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Here's how Kristin Langenfeld solved a personal pain point by launching a successful business. Watch the video to learn more.

When Kristin Langenfeld became a mom in 2015, she was frustrated by the limited options for buying used baby gear.

GoodBuy Gear started with an email list of just 20 families. Today, Langenfeld says, there are tens of thousands of customers who buy and sell on the site every month. "The original version of the company was trying to be a peer-to-peer marketplace, and when we showed up at people's homes they said, 'I have so much other things that I want to sell,'" Langenfeld said.

"The trend that can't be ignored is recommerce and how many customers really are embracing the secondhand resale world," Langenfeld said. "Especially in baby and kid gear, where some categories it ranges from 12% to 30% of the products are actually already being acquired secondhand."

 

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