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Roku CEO explains why the company is launching its own line of TVs

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Roku will sell its own line of TVs in the spring despite cutting costs in other areas of its business.

is counting on its growing consumer base beyond 70 million customers as it launches its own line of televisions, CEO Anthony Wood told CNBC on Thursday.

Roku has sold hardware items in the past, like sound-amplifying devices and streaming players, though they have often been the money-losing parts of its business. Still, Wood is optimistic about selling the new TVs.

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If Disney & Netflix have ad subscription options & apps are on ROKU, doesn't Roku get a cut of those advertising $? Seems like a win for Roku if more apps have ads & Roku gets a cut of ad $. JBoorstin

adrienne_paone

So Roku is an equipment manufacturer.

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