The 2023 MotorTrend Power List: The Auto Industry's Biggest Movers and Shakers

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The 49 players who most influenced the auto industry in the past year, plus the 2023 MotorTrend Person of the Year.

, award-winning Ram trucks, minivans, Jeeps of every kind, elegant Chryslers, and sexy Maseratis. With his MBA, he is also a corporate decision-maker at the highest levels.It's difficult not to gawk at a Lucid Air. Despite a rocky launch with supply chain shortages, there are now more of these tech marvels on the road as production continues to ramp up.

9: Jim Baumbick | Ford Vice President of Product Development Operations, Cycle Planning, ICE Programs, Quality, and Ford BlueBaumbick keeps running up the corporate ladder. He now oversees all product development for Ford's gas-powered vehicles. He's fresh off the launch , ensuring it stays relevant until it's likely replaced by an all-electric model in a few years. He is also charged with ensuring quality—a top priority of Ford CEO Jim Farley to reduce annual recall and warranty costs.The troubleshooting Ulbrich dropped development of combustion-engine vehicles to work on the cars and software that are Volkswagen's route forward.

Field went from leading advanced technology to head of advanced product development and technology officer, putting him in charge of EVs, software, design, and vehicle hardware engineering. It means he's implementing Ford's future vision, which is electric and software-defined. The former Apple exec's presence has also been a beacon in hiring other tech talent to Ford.

 

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no one from Kia or Hyundai should be on this list. Shame on you for not doing better research on your list! These companies have grossly mistreated and mislead their customers and have not honored their recalls to fix their faulty engines!!!

Lol hardos. Keep putting out free content so I don’t have to pay for your shitty takes.

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